Post by account_disabled on Jan 24, 2024 4:07:50 GMT -5
The relationship between offline and online remains one of the most difficult problems of e-commerce, but we confidently continue to connect these parallel realities. Now Ringostat users can send call events to Google Tag Manager and use them to keep users on the page. The head of our customer service department, Evgeniy Zastup, will tell you how it works and what prospects it opens up for website owners. Reading time: 12 minutes What is javascript Why is this useful? How to set up event transmission in GTM Setting up a trigger and event in Google Tag Manager Variables for Confident Users Summary Customer Care Department Evgeniy Zastup , head of customer service department at Ringostat What is javascript Javascript is a programming language that is often used on websites to make pages interactive and respond to user actions.
Just five Fax Lists years ago, to install dynamic elements or connect with analytics systems, a developer was needed to write code and place it in the right place on the site. But now most problems can be solved in a few clicks through the Google Tag Manager service - hereinafter GTM. Many are already familiar with this system, but just in case, let’s remind you. Google Tag Manager is a service that simplifies working with website code. Chains of possible user actions and site responses to them are visualized and provided with detailed instructions. We described working with it in the article: “Google Tag Manager Basics” . Importing data from Ringostat into GTM allows the site to interact with calls as if they were happening online - showing pop-ups during a call, transferring the user to other pages after the call ends, or sending data to analytics systems.
It is worth noting that although GTM has a set of its own template functions, to develop custom solutions you will still need a programmer who knows Javascript. You may also be interested in the article about installation on the Ringostat website . Why is this useful? Initially, we developed functionality for integration with Facebook Pixel. This service tracks user behavior on the site, but is not able to receive information about offline actions. Since the calls are not made on the site, we had to “friend” Facebook with them in a roundabout way. We developed a system for transmitting information about calls to GTM so that it would recognize the call as an interaction with the site and transmit data about such conversions to Facebook. However, GTM does much more than just share information with the Facebook Pixel, so the result is a tool for connecting offline and online with almost limitless potential.
Just five Fax Lists years ago, to install dynamic elements or connect with analytics systems, a developer was needed to write code and place it in the right place on the site. But now most problems can be solved in a few clicks through the Google Tag Manager service - hereinafter GTM. Many are already familiar with this system, but just in case, let’s remind you. Google Tag Manager is a service that simplifies working with website code. Chains of possible user actions and site responses to them are visualized and provided with detailed instructions. We described working with it in the article: “Google Tag Manager Basics” . Importing data from Ringostat into GTM allows the site to interact with calls as if they were happening online - showing pop-ups during a call, transferring the user to other pages after the call ends, or sending data to analytics systems.
It is worth noting that although GTM has a set of its own template functions, to develop custom solutions you will still need a programmer who knows Javascript. You may also be interested in the article about installation on the Ringostat website . Why is this useful? Initially, we developed functionality for integration with Facebook Pixel. This service tracks user behavior on the site, but is not able to receive information about offline actions. Since the calls are not made on the site, we had to “friend” Facebook with them in a roundabout way. We developed a system for transmitting information about calls to GTM so that it would recognize the call as an interaction with the site and transmit data about such conversions to Facebook. However, GTM does much more than just share information with the Facebook Pixel, so the result is a tool for connecting offline and online with almost limitless potential.