Post by sitomo101 on Mar 11, 2024 3:37:57 GMT -5
Those who deal with communications know that people and markets are constantly evolving and that stopping every now and then for a discussion with those who do this job, to investigate directions and trends, is as stimulating as it is necessary. L'Eco della Stampa, together with Rinascita Digitale, did so on 6 May during a live event on the Media Intelligence Arena platform in which sixteen speakers, coming from established and very different corporate realities, brought their point of view and told their experience, to try to reconstruct an increasingly multifaceted and ever-changing communicative reality. An interesting picture emerged whose boundaries were delineated by key words for the "future" of digital communication which serve to guide objectives and actions for 2022.
After a year of pandemic in which everyone, without Oman Phone Number Data exception, from people to companies, had to reinvent their place in the world, starting from the origins to find new ways of being and doing, new ways of communicating and reaching others, here that the awareness of an increasingly articulated and complex context, but at the same time fertile and open to change, must guide the definition of every future objective of digital communication. Awareness and communication Starting from definitions is always a good idea. The Treccani dictionary defines awareness as “being aware; cognition, consciousness: having c . of their responsibilities ". The word communication comes from the Latin communicare , to put in common, fulfilling one's duty with others. Aware of its responsibilities and the role it plays, communication places value at the service of someone or something that is outside of itself. Therefore, communication is already configured in itself as a conscious act.
In fact, this last period has done nothing other than bring out a fundamental aspect of communication itself. Communication, as such, cannot ignore awareness. Of course, taking note of it, and becoming aware of it, is a far from small play on words. But let's see in which areas awareness will have to guide digital communication in the coming years. Awareness in communication for users The pandemic has led an increasing number of people to rely on digital channels for multiple reasons, both to inform themselves and seek news on products and services, and to buy products from digital platforms and e-commerce. A corollary of this undoubtedly positive trend is that users have in the meantime become increasingly attentive and aware, consequently raising expectations in response to their needs and requests.
After a year of pandemic in which everyone, without Oman Phone Number Data exception, from people to companies, had to reinvent their place in the world, starting from the origins to find new ways of being and doing, new ways of communicating and reaching others, here that the awareness of an increasingly articulated and complex context, but at the same time fertile and open to change, must guide the definition of every future objective of digital communication. Awareness and communication Starting from definitions is always a good idea. The Treccani dictionary defines awareness as “being aware; cognition, consciousness: having c . of their responsibilities ". The word communication comes from the Latin communicare , to put in common, fulfilling one's duty with others. Aware of its responsibilities and the role it plays, communication places value at the service of someone or something that is outside of itself. Therefore, communication is already configured in itself as a conscious act.
In fact, this last period has done nothing other than bring out a fundamental aspect of communication itself. Communication, as such, cannot ignore awareness. Of course, taking note of it, and becoming aware of it, is a far from small play on words. But let's see in which areas awareness will have to guide digital communication in the coming years. Awareness in communication for users The pandemic has led an increasing number of people to rely on digital channels for multiple reasons, both to inform themselves and seek news on products and services, and to buy products from digital platforms and e-commerce. A corollary of this undoubtedly positive trend is that users have in the meantime become increasingly attentive and aware, consequently raising expectations in response to their needs and requests.