Post by account_disabled on Mar 9, 2024 0:42:56 GMT -5
Voice Search as a marketing strategy: is it really effective? A trend, this, more or less confirmed by a recent survey by Linkedin , the social media dedicated to the world of work and business par excellence; in fact, according to this study, by 2022 30% of searches will take place via voice search . Reading these percentages, the conclusion is quite simple: giving up investing even just a small part of your budget and resources in this new marketing frontier could mean, empirically, giving up about 1/3 of our potential audience.
Despite this, the data shows a very low number of companies that actually invest in what we could define as Voice Search Marketing ; in most countries, in fact, the percentage of companies investing in this field never exceeds 10% . The survey carried out by Linkedin also reveals that 43% of the Hong Kong Telegram Number Data platform's members stated that the integration of voice searches within their strategy has not led to any concrete results; still, only 14% of those interviewed were convinced that it was a positive investment . The main reason for this skepticism, as almost always happens, is of a purely economic nature: in short, the ROI does not satisfy, and does not justify, the investment .
A simple and concrete example to make the idea better. If it is true, as stated at the beginning, that by exploiting Voice Search it is possible to reach 30% of users on the Internet, there is no mathematical certainty that the entire percentage will actually be monetized. Furthermore, when a user carries out a voice search, this is almost never linked to a purchase intention ; this occurs in fact only in 2% of cases . Here are the reasons why, most likely, there are still few marketing experts who have decided to actually invest in Voice Search. Obviously, in our sector there is an unwritten but fundamental rule: never underestimate any new investment field.
Despite this, the data shows a very low number of companies that actually invest in what we could define as Voice Search Marketing ; in most countries, in fact, the percentage of companies investing in this field never exceeds 10% . The survey carried out by Linkedin also reveals that 43% of the Hong Kong Telegram Number Data platform's members stated that the integration of voice searches within their strategy has not led to any concrete results; still, only 14% of those interviewed were convinced that it was a positive investment . The main reason for this skepticism, as almost always happens, is of a purely economic nature: in short, the ROI does not satisfy, and does not justify, the investment .
A simple and concrete example to make the idea better. If it is true, as stated at the beginning, that by exploiting Voice Search it is possible to reach 30% of users on the Internet, there is no mathematical certainty that the entire percentage will actually be monetized. Furthermore, when a user carries out a voice search, this is almost never linked to a purchase intention ; this occurs in fact only in 2% of cases . Here are the reasons why, most likely, there are still few marketing experts who have decided to actually invest in Voice Search. Obviously, in our sector there is an unwritten but fundamental rule: never underestimate any new investment field.